6 million users luxury product and fashion store, Reebonz, has announced the digital certification of its products, using VeChain traceability solution.
The Singapore-based firm known for selling exclusive products like shoes, apparel and handbags, focuses on Asia-Pacific region.
Reebonz has more than 6 million users, and over 1000 brands on its platform, becoming widely known for selling both new and used products.
The platform, making use of consumer-to-consumer idea for used products, publicized the signing of a Memorandum of Understanding in Spring of 2019 with VeChainThor Blockchain.
The luxury good platform is offering digital certificates with their products for seamless verification and tracking.
Reebonz sold over US$88 million luxury goods in 2018, a year sale that brings the platform among the top sellers in the region.
“Using cutting edge technologies and innovative measures, we hope to provide the first of its kind tracking and authentication tools for luxury products in Asia,” says Reebonz’s CEO and co-founder, Samuel Lim.
“The authentication of pre-owned luxury items using the blockchain is just one of many high impact innovations Reebonz is pioneering to improve the luxury shopping experience for customers across Asia Pacific.”
Lim also said Reebonz is excited to be partnering with VeChain in solving a key global issue affecting the fashion industry.