Two Australian sneaker producers have announced a joint effort to launch a chain-powered custom Air Max 1 sneakers.
Chase Shiel which has been in the shoemaking industry since 2010 and The Kickz Stand, a sneakers and streetwear producer created by Jay Mijares and Dale Hasegawa in March 2013 have both announced that they will soon be launching a VeChain Toolchain powered custom-made Air max sneaker into the market, toward the end of the month.
The two companies acknowledged that they will begin producing out the Air Max 1 ‘Cherry’ from 28 of June 2020. Made by Chase Shiel and The Kickz Stand, the Air Max 1 ‘Cherry’ sneaker with an embedded VeChain blockchain technology will be made available for purchase on the official website of Chase Shiel – https://chaseshiel.com.
The Kickz Stand noted that it is launching the custom-made footwear to pay homage to the classic Stussy x Nike SB Dunk Low “Cherry” colorway sneakers which was launched in 2005.
While the Nike SB Dunk was inspired by neapolitan ice cream, Chase Shiel and The Kickz Stand are also employing the same strategy to launch their VeChain Toolchain-powered Air Max 1 ‘Cherry’ sneaker 15 year after.
Sarah Nabaa, the Vice President of VeChain in Asia and Australasia, applauded the effort of the two shoemakers, noting that it was nice to see them back in action.
Nabaa noted that the last time she bought a pair of such shoe tagged with VeChain Toolchain, the chip confirmed that the shoe was designed specifically for her.
Chase Shiel Shoe Deployed VeChain for Air Jordan Sneaker
Before now, the popular Australian custom shoemaker Chase Shiel has been using VeChain Toolchain to enhance transparency and anti-counterfeit in its products.
In late 2019, Chase Shiel announced the adoption of VeChain for its Mars Yard & Off-White Air Jordan footwear. Chase Shiel adopted VeChain chip and blockchain technology to protect its masterpiece products and buyers in the shoe industry.
Then, Chase adopted VeChain technology for four of its sneakers. The latest one marks another sneaker produced by the Australian company with VeChain technology, and probably the fifth shoe the company it’s launching with VeChain Toolchain.
This is yet another addition for VeChain as the blockchain technology continues to coast the nooks and cranny of the supply chain sector.
VeChain signed a still growing partnership with China Walmart to help protect food products in the sector.
In 2018, Singapore sneaker artist SBTG (Short for SABOTAGE) deployed VeChain technology to authenticate the origin of its shoes.