Brave browser has launched its first privacy friendly advertising platform as users of the desktop version of the newly released browser for macOS, Linux, Windows have the option to view privacy friendly Advertisement, with brave offering to share 70 percent of the money accruing from the ads.
The Brave’s new platform is meant to build an appealing environment for internet users. Users can browse the web, support their impressive content producers, no infringement to their privacy and smile to the bank with their earned rewards. This is clearly a new path to a better internet experience.
Brands are also open to advertise their products on the platform, since they know there is direct opportunity to reach the users with their ads as they browse the web.
In order to compliment the ads serving on the new platform, Brave has been collaborating with many ads serving networks and brands for its ads catalog inventory. The catalog is secured without any tracking features from Brave.
The Giving Block is in partnership with Brave to provide ad inventory and test use cases for their partner charities and non-profits.
Another organisation featured in the launching is the Human Rights Foundation, and users will receive messages to help tip organisation through rewards allocated by Brave.
Patrick Duffy, Founding Partner at The Giving Block said “Brave is doing something we began to think was impossible: digital advertising that makes the people decision-makers, not products.”
Brendan Eich, CEO and co-founder of Brave Software also said “With Brave Ads, we are launching a digital ad platform that is the first to protect users’ data rights and to reward them for their attention.”