Blockchain technology has continued to expand beyond the conventional digital assets as many companies have begun to harness the potentials within this fairly new technology. This has come in the use of diverse blockchain solutions to solve existing problems in different sectors.
Starbucks Collaborates with Microsoft
It came as a pleasant surprise on Monday when two of the largest companies in the world announced a collaboration which is set to utilize blockchain technology. Microsoft the tech giant announced during its build developers conference that it was engaged in a partnership with Coffee company Starbucks.
The Collaboration would see the coffee giant incorporate Microsoft’s Azure blockchain solution to gather information about its coffee services. This would include collecting customers coffee preference, tracking coffee from farmers in different locations and connecting coffee stores.
Starbucks Had Pledged To Provide Blockchain Coffee Tracking Solution In 2018
Starbucks have put paid to its promise last year when the company announced that it was working on a blockchain initiative that would allow coffee makers to track the production of their coffees for easy transparency. With this new innovation, Starbucks customers would be able to access information about the production process of their coffee on the Starbucks mobile app.
This new partnership bodes well for both companies as Microsoft would be able to boast of a top company utilizing its new blockchain platform. The tech giants announced the launch of its Azure blockchain service earlier in the month.
Azure blockchain service runs as a blockchain-as-a-service (BaaS) platform which aims to modify the process of incorporating large blockchain network from its creation and allows room for modification.
Microsoft And Starbucks Continue With Spate Of Partnerships
Starbucks and Microsoft have a long history of partnerships as the coffee company have utilized several Azure solutions in the past. The popular Azure cloud service has been used by Starbucks to centralize and connect different information from its various stores worldwide.
Starbucks has been able to utilize the potential of its IoT machines which transfer data from the coffee machines to the cloud. However, Azure blockchain solution trumps this as blockchain technology would ensure that this process runs in a streamlined and secure way.
Microsoft has shown with this partnership that it is here to stay with blockchain technology and we expect more companies to jump on the Microsoft Azure blockchain train in the coming weeks.