Through the VeChain blockchain, Mars Space Station released 20,000 NFC figurines to distribute between Hua Chenyu fans this summer. The limited-edition has been released on the blockchain, which verified using the SNKr Mine app or the Mars Space Station app.
Note, that SNKr is using the public VeChain blockchain. Now, every owner of such an arsenal can verify its authenticity thanks to the transparency of the blockchain technology.
The companies have created a mobile app that allows fans to scan the NFC chip on their smartphones. An NFC chip is placed inside each figurine, creating strong digital identity and protection against counterfeiting products.
The SNKr ecosystem, with its own SNK token, is creating its own NFT trading marketplace for fans to sell digitally verified goods. SNK will be used as an escrow, payment method, and other privileges for limited-edition sales.
Blockchain And NFC Get More Popular
In turn, the blockchain technology provides universal transparency for participants for a few seconds. Every person can trace the data that is stored in the blockchain. As a result, the owners of the figurines and other members of the network will be able to track the unique products.
The transparency of the chain plays an important role in the satisfaction of people’s needs. With the ability to track transactions in real-time, consumers can trust the supply, it is safe to assume that thanks to the blockchain, products will not face bad reviews or scandals.
This technology opens up new possibilities for managing an exclusive product, while constant and real-time access allows for iterative work.
The official announcement of this idea was presented last week. To date, it has managed to collect around 100,000 with 15,000 likes.
Each figure has the shape of a mouse, which has an individual digital identifier. The value of the toy is about $ 130. The figurines were created by Mars Space Station (Space 空间站), which known as a fashion and culture platform that collaborates with celebrities.
As a result, this figurine has become not just a collectible for its owners, but something more. A lot of videos with this attribute have been published on the Chinese social network Weibo.
About Hua Chenyu
Recall, in 2013, Hua Chenyu entered the casting for the Super Boy Music Competition, where he made a big impression with his author’s song. And, even more, he won the competition.
When Hua Chenyu has achieved the victory, he joined the EE-Media and toured many major cities in China. And so his musical career began to take off, as a result of which a young singer became one of the most popular male singers in China under 30.
About a year later, in May 2014, the singer’s first concert took place. This concert, like many subsequent ones, was very successful. His songs, which address social issues such as dealing with depression, have earned him a huge following.
Today, his Weibo official page counted over 36 million subscribers, and his name is known not only in China but also abroad.