The Dai Nippon Printing Group (DNP Group), an official partner of the 2020 Paralympic game in Turkey, has initiated a new circular economy PoC and a sustainable project powered by VeChain ToolChain to add to the eco-friendliness of the society.
The collaboration with DNP was made possible through the help of a Japan-based corporate accelerator program, DBIC, who connected and recommended VeChain ToolChain to DNP Group.
According to a release by VeChain, DNP has a market capitalization of over $10 billion and an annual generated revenue of $12800 million. The firm produces more than 30% of all drink bottles throughout Japan.
The initiative is fashioned to achieve The 2030 Agenda for Sustainable Development, adopted in 2015 by United Nations member states.
Mid-October at the demo day of DBIC Singapore Innovation Acceleration Program, DNP presented The Time for Social Good project.
With a joint collaboration with VeChain and its channel partner, Brisbane’s Fresh Supply Co (FSC), The Time for Social Good Project plans to give incentives to people when they recycle coffee cups using blockchain technology to monitor their behavior from the point of purchase to disposal.
To achieve this, VeChain generated nothing less than 8000 unique identifiers for every cup on the blockchain. This gives customers the advantage of scanning cups with their mobile phones to gain valuable information about the campaign.
With the help of the digital identity protocol provided by FSC, DNP has the opportunity to capture customer’s information and their geo-location where the scan was made.
“Users had to scan the QR code on the cup, upload a photo of the cup or a selfie in front of the designated recycling bins in order to earn “Social Good” points. Every upload was recorded on the VeChainThor Blockchain as a new change in state for the cups from “purchased” to “recycled”,” a press release by VeChain indicates.
Information is time-stamped onto the VeChainThor Blockchain protocol, making it easy for anyone to verify the transaction.
The moment users earn a number of points, and they are offered the opportunity to redeem their point for a handcrafted bamboo flask designed and created by a social enterprise in Indonesia.