West Ham United, an English Premiership football club based in Stratford, East London, has officially announced its partnership with Socios.com, a tokenized voting platform for sport lovers worldwide, making this its first collaboration with premier league club aside Juventus and Paris Saint-Germain (PSG) that have already partnered with the blockchain-based fan engagement platform.
This is obviously a good news for cryptocurrency enthusiasts as this partnership is expected to expose digital currencies to a wide range of football fans and the pedigree of West Ham United football club is a big factor to push cryptographic projects to their deserving heights.
Socios.com as West Ham United partner will launch the official fan token of the English club, giving the football club an avenue to easily reach out to their fans and followers for their opinions through a lot of polls on the mobile app, while the Fan Tokens offering stands as encouragement for supporters to air their views. The Fan Tokens will give users exceptional experiences such as games, leaderboards, exclusive merchandise and lots more.
Digital & Commercial Director of West Ham United, Karim Virani, shared his excitement with the productive partnership with Socios.com, saying it will enhance the club’s user-base and increase fans engagement.
Read from Virani’s excerpt below;
“Our fans are what make West Ham United a unique and special club and we’re excited to partner with Socios.com to give fans a new way to engage with the club.
“We recognise that many fans are now digital users first, with many looking at and using new technologies in their day to day lives. As a result, West Ham United’s presence on Socios.com’s state of the art platform will further give us the ability to interact and get direct feedback in real-time from our global fanbase which will be important to our future fan engagement strategy.”
CEO & Founder of Socios.com, Alexandre Dreyfus also showed his excitement over the partnership by saying “We’re building a strong eco-system of top-tier clubs from the best and most exciting leagues across the world and are very excited to have West Ham United as the first Premier League club to drive the evolution of football fan engagement.”
Football and Cryptocurrency are Getting Along
It is convincing that football and cryptocurrency are presently relating mutually, which is good for crypto ecosystem. A Scottish Championship club, Ayre United, striving for promotion is waiting for a new season with new shirt branded by Bitcoin SV (BSV).
Binance exchange and Tron (TRX) also received an invitation from Liverpool Football Club of England, which the CEO of both firms received in good faith, giving the crypto enthusiasts and investors the assurance that global adoption of cryptocurrency is imminent.